strategic marketing
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![]() Businesses on the Internet share a kind of equality that Brick and Mortar businesses do not. When a visitor arrives at a website, they really have no idea how large or small that company may be. In the Brick and Mortar world, it is easy to distinguish between the two--the larger will have the bigger store, flashier advertising, and a more expansive inventory. On the Internet however, small companies can project an uncharacteristically large presence by creating and properly promoting their web sites. While the Brick and Mortar retail world is consolidating and merging towards giant discount oriented retailers, the Internet is teeming with thousands of small, successful companies who might not otherwise be able to compete, or even start-up, in the Brick and Mortar world. free web site, Web Marketing. strategic marketing
The keywords that you choose will dictate the life or death of your website. When you choose your keywords, you need to be able to compete with them. It is unrealistic to think that a young and small company's website could rank number one on keywords like Software, Books, or Sex. Larger, more established companies who have been on the Internet for several years are not only much more well known, but also have links to them from many other websites. These links give credit to the larger companies and allow them to compete on such general words--engines see these sites as a reliable source. That credibility is established over a long period of time through affiliate programs, alliances, link partnerships, and other similar programs. By submitting your site to link directories with AddWeb 4, you can increase your "Link Popularity", and slowly gain similar credibility, as more pages across the Web take notice of you and link to your site. Hopefully though, you will be using more specific keywords than the ones mentioned above. strategic marketing. Web Marketing
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